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Posts Tagged ‘India’

If you think that the nations to drink beer, most people think of Germany, Great Britain or the United States. Most people usually do not add to the list of ‘India, even though the country has grown recently in relation to consumption of beer. However, New Delhi, the trend has reversed. The city has seen a significant decrease in the amount of beer consumed by residents in the city and could only be caused by the weather.

A look at the statistics : New Delhi, the capital of India, usually consumes an average of 15 12 cases of beer per person in May. This is the start of the warmer months of the year when people traditionally very thirsty. However, do not lead to increased consumption in May this year, but a decrease in the order of 2 12 packs per person per month, an average of just under 13 per person. Government (Excise Department) is guilty of changes in the unusually cold temperatures of the month. However, the beer industry is to blame something else – the higher costs for beer in general.

The cost of beer, which increased from 20 rupees a bottle, after the city council imposed a levy in July. The measure was designed to take advantage of consumer trends are worse in the warmer months of the year, but seems to have failed. While city taxes were higher because of higher cost per bottle of beer, the drop in consumption is certainly disappointing. The city has also noticed a general decline in beer sales over the previous year, continue to insist that the government has to do with the cooler climate. In his defense, the city had more experience than normal rainfall, which may have played a role. However, the beer industry that rising costs is the real reason.

Part of the Asian crisis? It ‘interesting that India is the only country with an overall reduction in the volume of beer sold experts. Australia has also purchased a significant decrease in the amount of beer per person in recent months, experienced declining consumption of this nation and the sales figures pre-1950 levels. It is that part of the declining markets in Asia? Experts say it is not the case and that there is really nothing more than a coincidence. For those of industry, a little patience is needed to see how it all off.